Heather Patt DeBoer has more than 17 years of industry experience in the world of branding and public relations for intimates, accessories, fashion and lifestyle brands. Heather began her public relations career in New York City, where she worked her way up the ladder to become the managing director of a leading boutique public relations agency where she stayed for eight years. In 2009, Heather moved on to begin independently managing the public relations efforts for individual brands in both the fashion and accessories markets. Due to Heather's longevity within the industry as well as her long term brand management experience, she has significantly increased her clients visibility within their markets. Her dedication and commitment to the brands she represents has resulted in long-lasting client relationships, having worked with some of her brands for more than 13+ years. The niche business that Heather has created for herself has allowed her to establish incredibly solid press relationships with relevant print, online and broadcast contacts. Through these relationships, she has been able to secure product placements and brand features in top tier outlets including The New York Times, USA Today, Good Morning America, TODAY, Women's Wear Daily, VOGUE, InStyle, Glamour, Oprah, Refinery29 and The Zoe Report.